On this week’s episode of Multifamily Mastery, John Casmon interviews Axel Ragnarsson. Axel breaks down his direct to seller playbook for small to mid-size New England multifamily, from dream-list targeting to low-pressure, relationship-first outreach by phone, email, text, and mail to stay top of mind with unsophisticated owners. He shares how he overcame capital bottlenecks by building a marketing engine that attracts retail LPs via podcasts, LinkedIn, and a growing newsletter, plus the mindset shifts to handle rejection. Axel also unpacks scaling through vertical integration and people, including partnering into property management, hiring an acquisitions manager, and using VAs for asset management, along with tactical tips on list building, skip tracing, channel sequencing, and when to use cold calling versus direct mail.
Axel Ragnarsson
Current role: Founder, Aligned Real Estate Partners
Based in: Boston, Massachusetts
Say hi to them at: https://alignedrep.com | mailto:axel@alignedrep.com
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