Axel Ragnarsson

In this conversation, Axel Ragnarsson, founder of Aligned Real Estate Partners, dives into direct-to-seller strategies in New England's multifamily market. He shares his innovative playbook focusing on relationship-first outreach methods, like emails and texts, to connect with property owners. Axel discusses overcoming challenges in capital raising by leveraging platforms like podcasts and LinkedIn. He also reveals insights on scaling operations through key partnerships and managing assets effectively, underscoring the psychology of handling rejection in business.