In Practise Interviews Veeva Align, Link, and OpenData vs IQVIA OneKey
Jun 23, 2024
Explore the evolution of Veeva Align and its competitive edge over IQVIA's OneKey. Discover how territory alignment tools enhance pharmaceutical sales effectiveness. Delve into the complexities of data management in the healthcare sector and the monopolistic perceptions of data providers. Gain insights into patient data challenges amid privacy laws. Analyze the clash between Salesforce and Veeva, focusing on customer retention and service enhancements. Finally, learn about the unique functionalities of Actana that improve user experience for sales reps.
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Veeva Align Territory Automation
- Veeva Align matches clusters of healthcare professionals called bricks to sales reps automatically, unlike manual territory mapping in other CRMs.
- This automates sales territory assignment and reporting without knowing individual prescriptions due to compliance rules.
IQVIA's Origin in Data Access
- IQVIA started by paying physicians to access their data in the 80s and 90s, then moved to bricks for privacy compliance.
- This early practice built their dominant position and created high barriers to entry for competitors.
Boost OpenData Adoption
- Veeva should persistently promote OpenData and bundle it with other products to increase adoption.
- Patience is key as data offerings require long-term investment before gaining market traction.