
Veeva Align, Link, and OpenData vs IQVIA OneKey
In Practise Interviews
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Navigating Patient Data Challenges in Pharma Tech
This chapter delves into the challenges pharmaceutical companies face when utilizing patient and prescriber data, especially in relation to data privacy laws. The discussion highlights the competitiveness of platforms like Salesforce and Veeva while emphasizing the need for patient education amidst these legal complexities.
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