The Experiment

The Wandering Soul

Nov 25, 2021
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ANECDOTE

Ghost in the Mountains

  • On win, a Vietnamese-American, recalls a chilling ghost story from his childhood during the Vietnam War.
  • His relatives, while gathering wood in the mountains, heard a crying, screaming voice they believed to be a ghost.
INSIGHT

Weaponized Ghost Story

  • The "ghost" was a psychological warfare weapon deployed by the US military.
  • It aimed to exploit Vietnamese beliefs about wandering souls.
INSIGHT

Psychological Warfare

  • The US military used psychological warfare during the Vietnam War.
  • Madison Avenue advertising experts helped, due to their skill in persuasion.
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