The Obvious Choice 226 | Charlie Hoehn - Creating Something People Can’t Get Enough Of
May 29, 2024
Guest Charlie Hoehn discusses creating captivating products, the 70% test for product improvement, the benefits of crowdsourcing, and the importance of authenticity in storytelling. They also explore customer desires, creating timeless content, and the adaptability of tradition in baseball.
AI Snips
Chapters
Transcript
Episode notes
Burnout and Play
- Charlie Hoehn experienced severe burnout and anxiety after quitting two dream jobs.
- He tried various remedies, but only prioritizing play, like improv and catch, alleviated his symptoms.
Impact over Sales
- A million book copies sold doesn't guarantee life change for readers.
- Focus on a specific impact, like Tim Ferriss's goal of creating 1000 millionaires, not just sales.
Therapy Before Bestsellers
- Examine the "why" behind large sales goals, as they often mask deeper issues.
- Focus on the genuine impact and connection with readers over vanity metrics.