226 | Charlie Hoehn - Creating Something People Can’t Get Enough Of
May 29, 2024
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Guest Charlie Hoehn discusses creating captivating products, the 70% test for product improvement, the benefits of crowdsourcing, and the importance of authenticity in storytelling. They also explore customer desires, creating timeless content, and the adaptability of tradition in baseball.
Authentic storytelling with personal truths resonates deeply with readers.
Editing involves cutting unnecessary sections for a streamlined narrative.
Creating easily understandable content without jargon is crucial for reader engagement.
Deep dives
Recognizing the Power of Honesty and Truth in Writing
Authors like David Goggins in 'Can't Hurt Me' and Tim Ferriss in 'The 4-Hour Workweek' emphasized the importance of deeply honest and relatable storytelling in their works. By sharing personal truths and vulnerabilities, a book can resonate with readers on a profound level, creating a lasting impact. Authenticity and self-awareness are key elements that make a book compelling and relatable to diverse audiences.
Streamlining Content for Maximum Value
The process of editing a book involves refining its content to ensure every chapter is essential and engaging. Authors like Tim Ferriss often challenge themselves to cut out unnecessary sections to create a streamlined and impactful narrative. By focusing on storytelling and eliminating superfluous information, authors can maintain readers' interest and deliver a more cohesive reading experience.
Making Content Accessible and Engaging
Creating content that is free of jargon and easily understandable to a wide audience is crucial in engaging readers. Authors should aim to write at a level that a 10-year-old can grasp, ensuring clarity and accessibility. By simplifying complex ideas and using storytelling techniques, authors can enhance reader engagement and comprehension.
Balancing Timeliness and Timelessness in Content Creation
Achieving a balance between addressing current issues and offering timeless insights is essential in content creation. Books that resonate both with present concerns and enduring truths have greater longevity and relevance. By tapping into contemporary cultural themes while providing timeless solutions, authors can create impactful and enduring works.
Incorporating Feedback from Beta Readers for Refinement
Engaging beta readers to provide feedback on a book's strengths and weaknesses is a valuable step in the editing process. Authors should seek feedback on what is boring, confusing, and cringeworthy in their drafts to refine the content. Incorporating constructive feedback from diverse beta readers helps authors strengthen their work and ensure its effectiveness.
Ensuring Value and Relevance Over Time
Striving to create content that remains relevant and valuable for at least a decade is a key consideration for authors. Crafting a book that addresses timeless issues while also addressing contemporary concerns ensures lasting impact. By envisioning their work as both timely and timeless, authors can create enduring and influential pieces of literature.
Whether you want to sell millions of copies of books or have a waitlist of clients a mile long - you have to know how to create something people can't get enough of.
Is a million copies of a book worth being a goal?
The 70% test to better your product
How crowdsourcing can help you create a better product with community buy-in
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