The Obvious Choice

226 | Charlie Hoehn - Creating Something People Can’t Get Enough Of

May 29, 2024
Guest Charlie Hoehn discusses creating captivating products, the 70% test for product improvement, the benefits of crowdsourcing, and the importance of authenticity in storytelling. They also explore customer desires, creating timeless content, and the adaptability of tradition in baseball.
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ANECDOTE

Burnout and Play

  • Charlie Hoehn experienced severe burnout and anxiety after quitting two dream jobs.
  • He tried various remedies, but only prioritizing play, like improv and catch, alleviated his symptoms.
INSIGHT

Impact over Sales

  • A million book copies sold doesn't guarantee life change for readers.
  • Focus on a specific impact, like Tim Ferriss's goal of creating 1000 millionaires, not just sales.
ADVICE

Therapy Before Bestsellers

  • Examine the "why" behind large sales goals, as they often mask deeper issues.
  • Focus on the genuine impact and connection with readers over vanity metrics.
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