The Obvious Choice cover image

The Obvious Choice

226 | Charlie Hoehn - Creating Something People Can’t Get Enough Of

May 29, 2024
Guest Charlie Hoehn discusses creating captivating products, the 70% test for product improvement, the benefits of crowdsourcing, and the importance of authenticity in storytelling. They also explore customer desires, creating timeless content, and the adaptability of tradition in baseball.
58:21

Episode guests

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Quick takeaways

  • Authentic storytelling with personal truths resonates deeply with readers.
  • Editing involves cutting unnecessary sections for a streamlined narrative.

Deep dives

Recognizing the Power of Honesty and Truth in Writing

Authors like David Goggins in 'Can't Hurt Me' and Tim Ferriss in 'The 4-Hour Workweek' emphasized the importance of deeply honest and relatable storytelling in their works. By sharing personal truths and vulnerabilities, a book can resonate with readers on a profound level, creating a lasting impact. Authenticity and self-awareness are key elements that make a book compelling and relatable to diverse audiences.

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