8min chapter

The Obvious Choice cover image

226 | Charlie Hoehn - Creating Something People Can’t Get Enough Of

The Obvious Choice

CHAPTER

Tapping into the Zeitgeist for Timeless Content

The chapter explores the strategy of creating content that is both timely and timeless by drawing inspiration from the current cultural landscape while ensuring lasting relevance. It highlights the success of products like 'Cards Against Humanity' and 'The Subtle Art of Not Giving an F', discussing how they resonate with societal themes and issues.

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