DTC Podcast Bonus: How Hungryroot Scaled Meta Spend by 10x with Partnership Ads + Meta and adMixt on Cyber5 Success Strategies
7 snips
Dec 10, 2025 Adam Weber, CMO at Hungryroot, Kevin Simonson from AdMixed, and Jake Bailey from Meta discuss how Hungryroot scaled partnership ads to over 50% of their spend. They dive into Cyber 5 performance trends and the shift from segment-based targeting to real personas. The trio highlights the success of creative diversification and how partnership ads are outperforming traditional UGC. With insights on agile marketing and the importance of adapting to consumer behavior, they share strategies for navigating peak periods and preparing for Q5.
AI Snips
Chapters
Transcript
Episode notes
Creative Diversification Wins Cyber 5
- Creative concept diversification drove performance during Cyber 5, especially via partnership ads using creators.
- Partnership ads expanded reach and scale to new audiences more than last year.
Use Bold Offers When Margins Allow
- If you can afford margin flexibility, run deeper discounts around 30% to win during peak sale windows.
- Protect margin when you can't, but plan offers proactively with finance buy-in.
Hungryroot Scaled Partnership Ads Rapidly
- Adam Weber explained Hungryroot scaled partnership ads from a tiny share to a meaningful majority of spend in a year.
- Creators let them tell many product stories tailored to different customer problems and personas.