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Adam Weber
Chief Marketing Officer at Hungryroot, responsible for marketing and food experience; experienced CPG and D2C marketer who led Hungryroot's partnership ads strategy.
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Dec 10, 2025
• 42min
Bonus: How Hungryroot Scaled Meta Spend by 10x with Partnership Ads + Meta and adMixt on Cyber5 Success Strategies
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Adam Weber, CMO at Hungryroot, Kevin Simonson from AdMixed, and Jake Bailey from Meta discuss how Hungryroot scaled partnership ads to over 50% of their spend. They dive into Cyber 5 performance trends and the shift from segment-based targeting to real personas. The trio highlights the success of creative diversification and how partnership ads are outperforming traditional UGC. With insights on agile marketing and the importance of adapting to consumer behavior, they share strategies for navigating peak periods and preparing for Q5.
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