Jake Bailey
Meta industry lead covering e-commerce and D2C advertisers, offering platform insights on partnership ads, catalog integrations, and performance trends.
Best podcasts with Jake Bailey
Ranked by the Snipd community
12 snips
Oct 15, 2025 • 40min
Bonus: Inside Meta’s Disruptor Playbook with AS Beauty: AI, Creators & Campaign Tactics for Q4
Jake Bailey, Head of Industry at Meta, and Scott Kramer, VP of Growth at AS Beauty, delve into the critical shifts in holiday performance marketing. They discuss how Meta's Advantage+ and Partnership Ads enhance direct response performance while AS Beauty emphasizes incrementality over traditional metrics. The duo highlights the integration of creators across the funnel, innovative campaign structures, and the importance of ongoing testing. They also touch on the blend of AI with human creativity, offering tactical insights for a successful Q4.
7 snips
Dec 10, 2025 • 42min
Bonus: How Hungryroot Scaled Meta Spend by 10x with Partnership Ads + Meta and adMixt on Cyber5 Success Strategies
Adam Weber, CMO at Hungryroot, Kevin Simonson from AdMixed, and Jake Bailey from Meta discuss how Hungryroot scaled partnership ads to over 50% of their spend. They dive into Cyber 5 performance trends and the shift from segment-based targeting to real personas. The trio highlights the success of creative diversification and how partnership ads are outperforming traditional UGC. With insights on agile marketing and the importance of adapting to consumer behavior, they share strategies for navigating peak periods and preparing for Q5.
