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Names Are The Product's First Impression
- Names are the tip of the spear for any product and shape first impressions dramatically.
- Catchword focuses on making names pleasant, memorable, and aligned with brand intent.
Catchword's Origin And Focus
- Laurel Sutton co-founded Catchword, a Bay Area naming firm named after dictionary catchwords.
- The firm specializes in catchy, strategic names across many product categories.
Check Linguistics, Trademarks, And Domains
- Always run linguistic checks and trademark/URL availability before settling on a name.
- Test names in target languages to avoid accidental negative meanings or unusable terms.