
Title TK
99% Invisible
00:00
The Importance of Linguistic Checks When Naming Gadgets
Catchword will generate over 2,000 names. They present 30 to 50 to the client and come up with so many freaking names. Laurel sees it, there is a direct relationship between quantity and quality. The first 500 names that you come up with are going to be obvious things.
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