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The Advantages and Drawbacks of Arbitrary Names
Microsoft is an example of a coined word. A word that doesn't exist in the English dictionary but it's made up of familiar words, words, parts, or sounds. Spotify and Nescafé and Netflix are also coined words. They sound like English words, but they're not. You try to find the right vocabulary for the client. And then we have lists of prefixes and suffixes in English. For example, take the root name. From there you can get nameling, namelee, rename, namespot, namepro, pro name.
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