Guy Kawasaki's Remarkable People

Debbie Millman: Creating Brands That Stand the Test of Time

16 snips
Apr 23, 2025
Debbie Millman, a design expert and the host of Design Matters, dives into fascinating conversations about the power of branding. She discusses how design can shape perceptions and connection, reflecting on her own journey from childhood drawings to podcasting. Millman examines the emotional connections brands cultivate and why so many fail to recognize design's true value. She also shares insights on the ethics of spec work, the importance of authenticity in branding, and the evolving nature of creativity in an increasingly tech-driven landscape.
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INSIGHT

Authenticity is Table Stakes

  • Authenticity in branding should be a given, not a special trait.
  • True understanding of audience needs goes beyond what they say they want.
ANECDOTE

Mysterious Peony Bush Story

  • Debbie Millman cherished a peony bush growing outside her home for over 15 years until it vanished mysteriously.
  • Someone replaced it with a plastic bouquet, suggesting shared grief and appreciation for the flower.
ANECDOTE

Childhood Dreams and Drawings

  • Debbie dreamed of being a teacher and magazine writer in her youth, even making her own magazine named "Debutante".
  • Her childhood drawings with logos predicted her future career in branding.
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