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Debbie Millman: Creating Brands That Stand the Test of Time

Guy Kawasaki's Remarkable People

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Branding with Purpose

This chapter explores the foundational aspects of branding, emphasizing the importance of strategic positioning and authenticity over mere design elements. It examines the ethical responsibilities of CEOs in balancing brand integrity with social accountability, illustrated by brands like Nike supporting social movements. The conversation further highlights the emotional rewards of genuine interactions in podcasting, contrasting personal identity with commercial branding.

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