

#7112
Mentioned in 4 episodes
The Macintosh way
Book • 1990
Written by former Apple evangelist Guy Kawasaki, 'The Macintosh Way' provides insights into the early development of the Macintosh computer.
The book, subtitled 'the art of guerrilla management,' includes anecdotes from Kawasaki's experience and covers various aspects of technology marketing and management.
It emphasizes the importance of doing the right things the right way to change the world and offers a refreshing inside look at the values that produce great products.
The book, subtitled 'the art of guerrilla management,' includes anecdotes from Kawasaki's experience and covers various aspects of technology marketing and management.
It emphasizes the importance of doing the right things the right way to change the world and offers a refreshing inside look at the values that produce great products.
Mentioned by
Mentioned in 4 episodes
Mentioned by 

as an inspirational book about Apple.


Naval Ravikant

823 snips
The Naval Podcast - Naval Ravikant with BeerBiceps | TRS
Mentioned by Mike Maples Jr. as books he read in college.

34 snips
Mike Maples Jr.: Inflection Points and Startup Success
Mentioned by 

as a book written out of frustration with his day job.


Guy Kawasaki

31 snips
Debbie Millman: Creating Brands That Stand the Test of Time
Mentioned by 

as a great book about the Apple way, which was mandatory reading at Barebones Software.


John Gruber

13 snips
The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball
Mentioned by Guy Kawasaki when reflecting on his first book writing experience.

A Year of Smart Agency Masterclass Wisdom: Best of 2024 | Ep #752