#2801
Mentioned in 3 episodes

The Macintosh way

Book • 1990
Written by former Apple evangelist Guy Kawasaki, 'The Macintosh Way' provides insights into the early development of the Macintosh computer.

The book, subtitled 'the art of guerrilla management,' includes anecdotes from Kawasaki's experience and covers various aspects of technology marketing and management.

It emphasizes the importance of doing the right things the right way to change the world and offers a refreshing inside look at the values that produce great products.

Mentioned by

Mentioned in 3 episodes

Mentioned by Mike Maples Jr. as books he read in college.
34 snips
Mike Maples Jr.: Inflection Points and Startup Success
Mentioned by Guy Kawasaki as a book written out of frustration with his day job.
31 snips
Debbie Millman: Creating Brands That Stand the Test of Time
Mentioned by Guy Kawasaki when reflecting on his first book writing experience.
A Year of Smart Agency Masterclass Wisdom: Best of 2024 | Ep #752

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