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Debbie Millman: Creating Brands That Stand the Test of Time

Guy Kawasaki's Remarkable People

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The Power of Design in Branding

This chapter explores the significant impact of thoughtful design on business success, emphasizing how brands can stand out in competitive markets. It highlights the importance of authenticity and consumer connection while discussing branding strategies from companies like Liquid Death and the complexities of brand extension. Additionally, it reflects on leadership qualities demonstrated by figures like Steve Jobs and Michael Jordan, emphasizing collaboration as a key to success.

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