30 Minutes to President's Club | No-Nonsense Sales #538 - Cold Call 3v3: Six Sales Reps Dial in a 92 Degree Room
Jan 13, 2026
In this lively showdown, outbound trainer Jason Bay joins experienced sellers McKenna Turner, Derek Yoder, and Alex Murphy as they compete in a cold-call contest. They delve into permission-based openers and effective discovery techniques. Live demonstrations showcase real-time dialing and objection handling strategies, providing insights on what makes a cold call successful. The team debates tactics, shares scripts, and emphasizes empathy in sales, all while vying for the top spot in a heated competition.
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Permission-Based 30-Second Opener
- Use a permission-based opener: ask for 30 seconds to explain why you called before pitching.
- Then state a concise problem-proposition and ask if they want to learn more when you're not interrupting them.
Boost Connect Rate With Contact Tech
- Use tools like Titan X to increase connect rates from ~5% to 20–30%.
- Expect more conversations and design your competition or experiments around higher connect volumes.
Humanize Cold Calls With Quick Discovery
- Armand used discovery questions after a permission opener to humanize the call and found the prospect had prior exposure to their content.
- That call converted into a meeting despite early nerves and a canned tone.