The Cash Flow Contractor 270 - Stop Losing Sales: The 7 Principles of Persuasion Every Contractor Should Know with Tara Landes
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Aug 28, 2025 Tara Landes, a certified Cialdini trainer and business systems expert, shares invaluable insights for contractors. She reveals the seven principles of persuasion that can ethically influence clients and enhance team dynamics. From increasing customer retention through strategic price adjustments to managing toxic team members effectively, Tara provides actionable strategies. Learn how small changes in communication can lead to big sales improvements and the power of personalized engagement in building lasting client relationships.
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Most Decisions Run On Autopilot
- Human decision-making is dominated by fast, automatic System 1 thinking rather than slow rational thought.
- Cialdini's seven principles exploit System 1 shortcuts to increase the chance people say yes.
Give Small Unexpected Gifts
- Use reciprocity by giving something unexpected and personal to increase goodwill.
- Even a small token, like a mint, measurably increases tipping and customer cooperation.
Mints Raised Tips By 20%
- A restaurant study showed adding mints to the bill increased tips by up to 20%.
- Presenting the mint personally produced the largest tip gain.
