Tara Landes

Tara Landes, a certified Cialdini trainer and business systems expert, shares invaluable insights for contractors. She reveals the seven principles of persuasion that can ethically influence clients and enhance team dynamics. From increasing customer retention through strategic price adjustments to managing toxic team members effectively, Tara provides actionable strategies. Learn how small changes in communication can lead to big sales improvements and the power of personalized engagement in building lasting client relationships.