Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy The use of data visualisation and storytelling in analytics with Yasmeen Mosley
Aug 18, 2022
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Storytelling Connects Data and Strategy
- Storytelling bridges data and strategy through visualization, especially for non-technical audiences.
- Telling data stories reveals trends people intuitively understand without deep analysis.
Use Simple, Accessible Visuals
- Limit the number of visualizations per slide to avoid overwhelming your audience.
- Use a consistent color palette and check for color blindness by viewing visuals in black and white.
Psychology of Color in Data
- Colors in visualization evoke emotions and convey messages based on psychology.
- Fast food uses red and yellow for urgency; upscale places use cool colors for relaxation.