Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

The use of data visualisation and storytelling in analytics with Yasmeen Mosley

Aug 18, 2022

26:46

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Highlights

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Episode notes

What Are Some of the Biggest Challenges in Story Telling?

02:49

The Importance of Words and Narrative Around Charts

01:43

How Do You Bring Stories to Life?

02:10

Introduction

2min

Using Data Visualization to Bring Analytics and Insights to Life

2min

How Do You Bring Stories to Life?

2min

How to Choose the Right Visualization to Tell the Story

2min

Is There Some Science Behind That?

3min

The Importance of Words and Narrative Around Charts

2min

The King Queen or Emperor of Back Pocket Questions?

2min

What Are Some of the Skills You Need to Be Good at Data Analysis?

2min

Are You Having a Conversation?

2min

10.

Is There Something Here About Hypotheses Versus Fat?

2min

11.

What Are Some of the Biggest Challenges in Story Telling?

3min

12.

Is There a Line Where Social Has Too Much Power?

3min

In this episode, Jason speaks to Yasmeen Moseley, Vice President of Consumer Insights and Analytics at Swift, a creative agency within the Wunderman Thompson network. They discuss data visualisation and storytelling in analytics, how to use social media insights to understand the audience, craft tailored stories, analyse performance and track the success. Yasmeen also highlights crucial points in selecting and presenting insights and talks about the psychology of colours, types of charts, metrics and challenges in the field.

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