Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy cover image

The use of data visualisation and storytelling in analytics with Yasmeen Mosley

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

CHAPTER

How to Choose the Right Visualization to Tell the Story

There's a need to think about your audience really deeply. There, not only in terms of ther kind of segment or the demographic or whatever, but also ther diversity, ther background on you represent. Oftentimes, there may be some one that is color blind, that that neces difference shades or colors. You never want to have a positive number in red, because now is ralling your story telling. Red is associated with he negative emotions. But i son fen, someone speaks red, its bad. Unlike one of my tetes, which seeing the color red represented in a chart, wy my number one roles, do not use the color red unless yo, o,

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