The Importance of Words and Narrative Around Charts

 In this episode, Jason speaks to Yasmeen Moseley, Vice President of Consumer Insights and Analytics at Swift, a creative agency within the Wunderman Thompson network. They discuss data visualisation and storytelling in analytics, how to use social media insights to understand the audience, craft tailored stories, analyse performance and track the success. Yasmeen also highlights crucial points in selecting and presenting insights and talks about the psychology of colours, types of charts, metrics and challenges in the field.