The MAFFEO DRINKS Podcast 083 | Billy Abbott | Helping People Navigate The Whisk(e)y Shelf | The Whisky Exchange
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Nov 25, 2024 Join Billy Abbott, Ambassador for The Whiskey Exchange and a spirit marketing expert, as he delves into the fascinating world of whiskey. He shares his unique journey from programming to whiskey advocacy. The conversation highlights the critical role of education in the drinks industry, the delicate balance between brand storytelling and product quality, and how to effectively gauge consumer preferences. Get insights on career paths in the spirits realm and the importance of tailored training for industry professionals.
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From Code to Whiskey
- Billy Abbott transitioned from computer programming to the whiskey industry.
- He started as a blogger writing about food and drinks, then focused on drinks.
Liquid vs. Brand
- Spirits brands can start with either the liquid or the brand story.
- Focusing solely on one aspect can limit appeal; a balance is crucial.
Beyoncé's Brand-First Whiskey
- Beyoncé's Sir Davis whiskey prioritizes brand over liquid initially.
- It demonstrates the brand-first approach, though good liquid supports the story.