Billy Abbott

Expert in the whiskey industry, sharing insights on the evolution of whiskey production, marketing, and consumer preferences.

Best podcasts with Billy Abbott

Ranked by the Snipd community

Nov 25, 2024 • 43min

083 | Billy Abbott | Helping People Navigate The Whisk(e)y Shelf | The Whisky Exchange

Join Billy Abbott, Ambassador for The Whiskey Exchange and a spirit marketing expert, as he delves into the fascinating world of whiskey. He shares his unique journey from programming to whiskey advocacy. The conversation highlights the critical role of education in the drinks industry, the delicate balance between brand storytelling and product quality, and how to effectively gauge consumer preferences. Get insights on career paths in the spirits realm and the importance of tailored training for industry professionals.

Dec 2, 2024 • 36min

084 | Billy Abbott | Blends, Single Malts & Old vs. New Ways of Drinking Whisk(e)y | The Whisky Exchange

Join whiskey expert Billy Abbott as he dives into the transformation of the whiskey industry over the last 15 years. Discover how global expansion and niche markets have reshaped production and marketing strategies. Billy discusses the rise of cocktails in whiskey consumption and the importance of brand identity. He highlights the growing diversity among whiskey enthusiasts and the shift toward innovative blending and high-quality spirits. This conversation is a treasure trove for anyone looking to deepen their appreciation for whisk(e)y.