First Things THRST E111 - 18 Years of Marketing & Sales Advice That Will Make You Rich | Sabri Suby
99 snips
Oct 9, 2025 
Sabri Suby, founder of King Kong agency and Shark Tank investor, shares his remarkable journey from making 600 cold calls daily to building a marketing empire. He discusses the harsh lessons learned from rejection and the importance of taking action over passive learning. Sabri reveals his strategies for transitioning from one-on-one sales to one-to-many marketing, emphasizing the power of direct-response ads. He also dives into using AI for improving ad copy and shares tactics from luxury brands to elevate service businesses.
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Shipping-Container Cold Calls
- Sabri started cold-calling from a shipping-container boiler room selling used ink cartridges as a teenager.
- A moment of desperation led him to rewrite his script to open with value for the prospect and results followed.
Hook The Prospect Immediately
- Change your opening to lead with what's in it for the prospect within the first five seconds.
- Offer a specific, easy next step to increase chance of engagement.
Volume Creates Rapid Skill Gains
- Volume of real-world practice is the fastest way to improve sales and communication skills.
- Repetition creates split-tests: every call teaches what works and what fails.
