Creating High-Performing YouTube Ads

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Sabri Suby, founder of King Kong agency and Shark Tank investor, went from making 600 cold calls daily selling Sky TV to building a marketing empire by applying one principle: take what works face-to-face and scale it to the masses.

After burning through multiple businesses and hitting rock bottom with $600 in his bank account following his wedding, Sabri rebuilt by cold-calling 150 business owners daily from his bedroom. Tune in for his specific framework for transitioning from selling one-to-one to selling one-to-many.

00:00 Introduction
01:20 Starting in LA, the energy and entrepreneurial spirit
04:36 Why Australian culture can stall ambitious people
08:26 Having three daughters and choosing to travel anyway
11:27 Cold calling ink cartridges at 16 in a shipping container
16:06 The moment of desperation that rewired his sales script
19:17 Sales lessons that can’t be taught in books or videos
24:01 Moving to London and becoming Sky’s top salesperson
29:00 How rejection taught him to embrace hard things
34:53 Dropping out of uni after building a profitable agency
39:15 Broke after his wedding, back to cold calling with $50
45:34 Building King Kong from his bedroom into a real office
51:41 Scaling with a lean team and long-time staff
56:38 From individual sales to direct response ad mastery
01:00:35 What makes his YouTube ads stand out and convert
01:05:12 Copywriting inspiration from legendary advertisers
01:10:13 Rolex sent a cease and desist over one of his videos
01:12:22 How luxury brands engineer desire and loyalty
01:14:03 Tactics he's borrowed from high-end retail brands
01:17:57 Keeping it focused: agency, SaaS, Shark Tank investments
01:19:31 Shark Tank versus YouTube for personal brand growth

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» Follow Sabri«
YouTube: @SabriSubyOfficial
Instagram: https://www.instagram.com/sabrisuby/?hl=en
Website: https://selllikecrazybook.com/