The Sam Ovens Podcast 7. What Steve Madden Can Teach You About Natural Selection
11 snips
Jul 4, 2015 AI Snips
Chapters
Transcript
Episode notes
Steve Madden's Shoe Testing Strategy
- Steve Madden tested shoe designs by displaying 100 unique samples in flagship stores.
- This allowed him to gauge customer interest and identify winning designs before mass production.
Test Small First
- Test business ideas on a small scale before full-scale implementation.
- Use platforms like Google AdWords or Facebook to test product names, pricing, and other variables.
Tim Ferriss' Book Title Selection
- Tim Ferriss used natural selection to choose the title "The Four Hour Work Week".
- He tested different titles through Facebook ads, selecting the one with the most engagement.