7. What Steve Madden Can Teach You About Natural Selection
The Sam Ovens Podcast
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Introduction
Sam Ovens: What Steve Madden shoes can teach you about natural selection. He says the company had one of the coolest business strategies that I have ever heard of. They let people come into their flagship stores and look at the shoes, he says. And what happened is every single time they did this most people just fell in love with about two or three shoes out of the whole one hundred.
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