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Sam Ovens: What Steve Madden shoes can teach you about natural selection. He says the company had one of the coolest business strategies that I have ever heard of. They let people come into their flagship stores and look at the shoes, he says. And what happened is every single time they did this most people just fell in love with about two or three shoes out of the whole one hundred.

How do you know whether your ideas will fail or be successful? You can think about it for a month, a year or even an entire lifetime but thinking alone will do you ZERO good. At some point, you need to put your ideas out into the real world and see whether they will succeed or fail. The trick is to do it fast and with little cost/risk and in this podcast I provide you with one of the most beautiful examples there is – the story of Steve Madden shoes.