7. What Steve Madden Can Teach You About Natural Selection
The Sam Ovens Podcast
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The Power of Natural Selection
Steve Madden created a range of 100 different shoes but he only made one of each. He put them in a store in a hot market which was going to be representative of the whole market and then found out what those winners were. When he had those winners, he produced a ton of them and sold a lot. That is basically how Steve Madden went from selling shoes out of the trunk of his car to having a business worth hundreds of millions.
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