The Power of Natural Selection

Steve Madden created a range of 100 different shoes but he only made one of each. He put them in a store in a hot market which was going to be representative of the whole market and then found out what those winners were. When he had those winners, he produced a ton of them and sold a lot. That is basically how Steve Madden went from selling shoes out of the trunk of his car to having a business worth hundreds of millions.