How Brazilian Jiu Jitsu Built Rener Gracie's Multi-Million Dollar Business | Podcast series / Marketing

Jul 3, 2023

Rener Gracie, a Brazilian jiu-jitsu black belt and entrepreneur, shares insights from his journey of coaching elite UFC fighters and creating innovative products like the Quikflip. He discusses how the strategic thinking in jiu-jitsu parallels business success and promotes personal empowerment through self-defense training. The conversation highlights overcoming fears, the importance of community in martial arts, and the transformative lessons from jiu-jitsu that apply to life and entrepreneurship. Plus, get a glimpse of his quirky solution for better travel sleep with the Sleeper Hold pillow!

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Intro

00:00 • 2min

The Art and Impact of Brazilian Jiu-Jitsu

02:24 • 11min

Overcoming Fear: The Journey Into Brazilian Jiu Jitsu

13:31 • 5min

The Transformative Journey of Brazilian Jiu Jitsu

18:56 • 20min

Embracing Community and Innovation in Brazilian Jiu-Jitsu

39:12 • 19min

Jiu Jitsu: A Blueprint for Business

58:36 • 8min

Innovative Solutions for Air Travel Sleep Challenges

01:06:51 • 2min

Rener Gracie is a Brazilian jiu-jitsu (BJJ) black belt instructor, coach and entrepreneur.

One of the most recognisable figures in modern Brazilian jiu-jitsu, Gracie is a well-known and popular coach who has helped develop some top UFC competitors, such as Ronda Rousey, Brian Ortega, Brendan Schaub, Javier Vazquez and Lyoto Machida as well as former wrestler CM Punk and pro boxer Ryan Garcia.

As co-owner and head instructor at the Gracie University of jiu-jitsu headquartered in Torrance, California Gracie is known for his initiatives training Police officers in jiu-jitsu based self-defence and his advocacy calling for a nationwide police reform. His Gracie Survival Tactics (GST) curriculum is the first to be recognized in California as approved for law enforcement.

An inventor and entrepreneur, Gracie founded Quikflip, a garment converting into a backpack, which was featured on ABC's Shark Tank and named as one of Time Magazine 2019 best inventions. Gracie also invented a different take on the classic travel pillow, called the Sleeper Hold neck pillow. His new book is called The 32 Principles Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships and Life.

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