Behind the Brand with Bryan Elliott
How Brazilian Jiu Jitsu Built Rener Gracie's Multi-Million Dollar Business | Podcast series / Marketing
Jul 3, 2023
Rener Gracie, a Brazilian jiu-jitsu black belt and entrepreneur, shares insights from his journey of coaching elite UFC fighters and creating innovative products like the Quikflip. He discusses how the strategic thinking in jiu-jitsu parallels business success and promotes personal empowerment through self-defense training. The conversation highlights overcoming fears, the importance of community in martial arts, and the transformative lessons from jiu-jitsu that apply to life and entrepreneurship. Plus, get a glimpse of his quirky solution for better travel sleep with the Sleeper Hold pillow!
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Quick takeaways
- Rener Gracie emphasizes that the problem-solving mindset cultivated in jiu-jitsu is essential for overcoming real-life challenges efficiently.
- The Gracie family's legacy highlights the importance of jiu-jitsu as a non-violent self-defense method, effective for individuals of all sizes.
Deep dives
The Problem-Solving Mindset of Jiu-Jitsu
Practicing jiu-jitsu cultivates a unique problem-solving mindset that is applicable beyond the mat. When in a critical position during a sparring match, an athlete must quickly devise a solution to escape a hold before facing serious consequences, such as losing consciousness. This constant necessity of navigating challenges translates to real-life scenarios, where every obstacle can be viewed as a technique waiting to be discovered. Emphasizing that every problem is an opportunity for creative resolution, the speaker highlights the importance of quick thinking and adaptability in both jiu-jitsu and daily life.
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