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11min chapter
How Brazilian Jiu Jitsu Built Rener Gracie's Multi-Million Dollar Business | Podcast series / Marketing
Behind the Brand with Bryan Elliott
The Art and Impact of Brazilian Jiu-Jitsu
This chapter explores the journey of Brazilian Jiu-Jitsu from childhood involvement to professional teaching, emphasizing its role in self-defense and personal empowerment. It highlights the philosophy of employing Jiu-Jitsu to neutralize violence through non-violence and discusses its historical significance, particularly the legacy of the Gracie family in shaping the discipline. The chapter further examines the mental and strategic aspects of Jiu-Jitsu, likening it to chess, while addressing common misconceptions about the martial art’s aggressive nature.
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