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How Brazilian Jiu Jitsu Built Rener Gracie's Multi-Million Dollar Business | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

Embracing Community and Innovation in Brazilian Jiu-Jitsu

This chapter explores the growing adult participation in Brazilian Jiu-Jitsu and the importance of choosing the right training school, emphasizing self-defense over competitive sport. It also highlights the speaker's personal journey and entrepreneurial experiences, including a unique product pitch on 'Shark Tank' and the lessons learned about resilience and innovation. The discussion reveals how Brazilian Jiu-Jitsu principles can be applied to various life challenges and business endeavors.

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