MarTech Podcast ™ // Marketing + Technology = Business Growth
Bridging The Gap Between Physical & Digital Marketing
May 30, 2024
President of Gundir, Mike Gunderson, discusses bridging physical & digital marketing. Topics include retargeting with direct mail, integrating digital signals, using QR codes for engagement and targeting audience engagement for successful campaigns.
17:31
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Quick takeaways
- Utilizing direct mail with digital tools like QR codes and post reminders enhances marketing reach and engagement.
- Integrating digital signals like QR codes and post reminders in physical marketing efforts increases response rates and consumer interactions.
Deep dives
Innovative Use of Direct Mail and Digital Integration
Direct mail is being used alongside digital efforts for targeting and retargeting potential customers. Utilizing tools like informed delivery from USPS allows for digital impressions of mail content before physical delivery, enhancing marketing reach. QR codes and digital reminders extend the life and effectiveness of direct mail campaigns, enabling timely interactions based on consumer response and preferences.
