Mike Gunderson

Exploring the history and impact of junk mail, the podcast discusses how the postal service relies on it for revenue. It delves into personalized direct mail marketing strategies and the effectiveness of physical advertisements in the digital age.

President of Gundir, Mike Gunderson, discusses bridging physical & digital marketing. Topics include retargeting with direct mail, integrating digital signals, using QR codes for engagement and targeting audience engagement for successful campaigns.