2min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Bridging The Gap Between Physical & Digital Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Innovative Approach to Event-Based Marketing with QR Codes

Exploring the use of QR codes in event-based marketing to connect physical experiences like movie trailers and ads with digital engagement through consumer-controlled content.

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