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Move With Heart

Ep 54: Turning Habits Into a Ritual and Building a Conscious Wellness Brand with Ritual Founder Katerina Schneider

Feb 28, 2024
Katerina Schneider, the founder and CEO of Ritual, shares her journey of launching a transparent vitamin brand after struggling to find a trustworthy prenatal vitamin. She discusses the importance of being your own health advocate and what to look for when choosing supplements. Katerina also emphasizes the power of transforming daily habits into meaningful rituals and offers insights on balancing motherhood with entrepreneurship. The conversation highlights ethical sourcing, the significance of mindfulness, and the impact of gratitude on personal growth.
58:51

Podcast summary created with Snipd AI

Quick takeaways

  • Katerina Schneider's journey highlights the importance of transparency and quality in the supplement industry, especially for prenatal vitamins.
  • The podcast emphasizes empowering women to embrace their vulnerabilities and achievements, transforming insecurities into motivation for personal success.

Deep dives

Revolutionizing the Supplement Industry

Ritual, founded by Katerina Snyder, has introduced high-quality standards in the supplement industry through scientific backing and a traceable supply chain. This innovative company has gained immense popularity, boasting over a million customers and becoming the top-selling online prenatal vitamin. Snyder’s personal journey from struggling with traditional prenatals during her pregnancies to creating a product that effectively meets women's health needs showcases the importance of mindful sourcing and transparency in supplement ingredients. The emphasis on traceable science makes consumers more conscious of what they are consuming, leading to healthier choices for both mothers and their children.

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