Working Hard with Grace Beverley

Ep.95 How To Make The World Obsessed With Your Products With Cult Gaia Founder Jasmin Larian Hekmat

Jul 8, 2024

Jasmin Larian Hekmat, Founder of Cult Gaia, shares her journey from flower crowns to a fashion empire. She discusses the challenges of launching the Ark bag, using Instagram influencers, and maintaining brand integrity. Tips for excelling in a new job and strategies for leadership and business growth are also covered. Plus, insights on juggling motherhood with entrepreneurship and navigating high expectations in business.

01:02:26

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Episode guests

Jasmin Larian Hekmat

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Cult Gaia founder Jasmin Larian Hekmat emphasizes product quality over everything for capturing consumer attention.

Jasmin's creative journey from flower crowns to iconic designs showcases the brand's commitment to evolving with trends.

Innovation and creativity drive Cult Gaia's success, as Jasmin's childhood influences shape her passion for high-end fashion.

Deep dives

Creating a Unique Business Model at Mint Mobile

Mint Mobile disrupts the norm in the wireless industry by reducing prices in response to competitors raising theirs. Offering Mint Unlimited at $15 a month, the company challenges traditional pricing structures and prioritizes affordability to attract new customers.

Humility and Clarity in Business

01:10

Effective Tips for Starting a New Job

01:57

Intro

3min

From Childhood Passion to Design College

12min

From Flower Crowns to Fashion Empire

21min

Tips for Excelling in a New Job and Seeking Feedback

4min

Challenges and Strategies in Leadership and Business Growth

16min

Juggling Motherhood and Entrepreneurship

6min

Navigating High Expectations and Taking Action in Business

2min

Jasmin Larian Hekmat is a true creative. She’s the founder of Cult Gaia, a brand synonymous with iconic and beautiful designs, from the Ark Bag, to the Pearl Bag, and now ready to wear, Jasmin’s designs have captured the zeitgeist for over ten years now, and the company just keeps expanding. But it all started with some flower crowns & a bratz doll, and if that isn’t enough of a cliffhanger to keep you listening, I don’t know what is! Jasmin was so open about how she manages to keep innovating, how she grew the brand in the early years, and why product comes above everything, and I’m so grateful to her for coming onto the podcast.

JASMIN'S LINKS:

Instagram: https://www.instagram.com/jasminlarian/?hl=en

Cult Gaia: https://cultgaia.com/

MY LINKS: https://gracebeverley.komi.io/

SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

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Working Hard with Grace Beverley

Ep.95 How To Make The World Obsessed With Your Products With Cult Gaia Founder Jasmin Larian Hekmat

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Creating a Unique Business Model at Mint Mobile

Jasmine Heckman and the Success of Cult Gaia

Innovation and Brand Growth at Cult Gaia

Impact of Personal Background on Fashion Journey

Balancing Creativity and Business Success at Cult Gaia

Humility and Clarity in Business

Effective Tips for Starting a New Job

Remember Everything You Learn from Podcasts