Working Hard with Grace Beverley Ep.95 How To Make The World Obsessed With Your Products With Cult Gaia Founder Jasmin Larian Hekmat
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Jul 8, 2024 
Jasmin Larian Hekmat, Founder of Cult Gaia, shares her journey from flower crowns to a fashion empire. She discusses the challenges of launching the Ark bag, using Instagram influencers, and maintaining brand integrity. Tips for excelling in a new job and strategies for leadership and business growth are also covered. Plus, insights on juggling motherhood with entrepreneurship and navigating high expectations in business.
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Early Life and Influences
- Jasmin Larian Hekmat grew up in LA, exposed to art and design through her parents.
- Her father was an entrepreneur in the toy industry, and her mother a fashion designer.
Impact of Bratz
- Jasmin's father founded Bratz dolls, which taught her about branding and product design.
- She learned the importance of attention to detail and creating a childlike wonder.
Design School Experience
- Despite growing up around design, Jasmin struggled with technical aspects in design school.
- She was conceptual and learned to partner with others to bring her vision to life.