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Ep.95 How To Make The World Obsessed With Your Products With Cult Gaia Founder Jasmin Larian Hekmat

Working Hard with Grace Beverley

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From Flower Crowns to Fashion Empire

This chapter explores the accidental beginnings and growth of the brand Cult Gaia, which started with flower crowns and evolved into a successful fashion brand inspired by nature and femininity. The speaker discusses the challenges of their first product, the strategy behind promoting the Ark bag, leveraging Instagram influencers, expanding into clothing, and maintaining a balance between affordability and luxury in their product offerings. The chapter also emphasizes the importance of staying true to the brand's unique DNA amidst market challenges and the unpredictability of product success.

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