Jasmin Larian Hekmat

Jasmin Larian Hekmat, Founder of Cult Gaia, shares her journey from flower crowns to a fashion empire. She discusses the challenges of launching the Ark bag, using Instagram influencers, and maintaining brand integrity. Tips for excelling in a new job and strategies for leadership and business growth are also covered. Plus, insights on juggling motherhood with entrepreneurship and navigating high expectations in business.

Jasmin Larian Hekmat, founder of Cult Gaia and mastermind behind the iconic Ark Bag, shares her inspiring journey from crafting flower crowns in her kitchen to building a $50 million fashion brand without any venture capital. She delves into her relentless creativity and unique design philosophy, explaining how she transforms wild ideas into coveted accessories. Jasmin discusses marketing strategies that turned ordinary products into viral sensations and emphasizes the importance of community engagement and originality in a competitive industry.