The Futur with Chris Do Design That Builds Trust (and Sells Without Selling) - With David Fastuca | Episode 346
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May 14, 2025 David Fastuca, a serial entrepreneur and co-founder of Locomote, shares his journey of building and exiting a startup without external funding. He opens up about the emotional toll of entrepreneurship, including burnout and the impact on relationships. Fastuca stresses the importance of alignment in business and life, discussing how success can feel empty without it. He also offers mental health strategies for founders and reflects on the need for purpose over mere success, providing valuable insights for aspiring entrepreneurs.
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Design Builds Instant Trust
- Design builds trust quickly by showing care and thought in every detail.
- People prefer better-designed products even without interaction with the company.
Design Used to Signal Budget
- A big retailer made their website look cheap on purpose to signal budget pricing.
- Design was used to guide user perception, not to appear luxurious.
Design Aligns With Brand Positioning
- Design is subjective and tied to business positioning and customer expectations.
- Better design means aligning with the brand's market role, e.g., budget versus luxury.