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Design That Builds Trust (and Sells Without Selling) - With David Fastuca | Episode 346

The Futur with Chris Do

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The Subjective Nature of Design in Consumer Perception

This chapter delves into the intricate link between design and consumer perception, showing how choices in aesthetic can align with specific marketing objectives. Through a case study of a major retailer, it illustrates that effective design is often subjective and tailored to target different market segments.

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