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Gym Business - Business for Unicorns Podcast
Episode 305: Part 1: Improve Your Client Onboarding with Dr. Brittaney Cook
Jan 29, 2024
Dr. Brittaney Cook discusses the importance of consistent client onboarding. Topics include building trust, setting expectations, using text message automations, creating connections, and building community at the gym.
23:35
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Quick takeaways
- Having a consistent and effective 90-day onboarding process with clear expectations, education, and trust is crucial for gyms.
- Creating a positive first impression by using clients' names, gathering feedback, and fostering a sense of community leads to client satisfaction and retention.
Deep dives
The Importance of a 90-Day Onboarding Process
Having a consistent and effective 90-day onboarding process for new clients is crucial for gyms. Many gyms struggle with inconsistent onboarding, resulting in low client retention and dissatisfaction. The podcast episode discusses the need for a tried and true onboarding process that sets clear expectations, educates clients about the gym's program and values, and fosters trust and engagement. The episode provides tips and strategies for creating a successful onboarding experience.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode