In today's hyperconnected world, marketing has transformed into a multidimensional powerhouse, driving companies to new heights of success. Are you ready to discover the secrets behind fuelling your company's growth? Join us as we dive into the captivating journeys of marketing gurus Manuel Rietzsch and Andrew Davies, uncovering their game-changing tactics and approaches that propel organizations to extraordinary results.

Episode Highlights:

• Discover the revenue rocket fuel of Paddle and why it's highly effective
• Unlock the process of transitioning from a sales-led to a product-led approach
• Maximize retention by aligning internal resources strategically
• Unravel the true meaning of customer-led growth
• Gain invaluable advice and insights tailored for marketers
• Explore a plethora of powerful marketing tools at your disposal

Timeline:

(00:00-02:35) Intro

(02:36-04:14) Effectiveness of PLG motion in growing revenue for Paddle

(04:15-06:08) Paddle’s transition from sales-led to product-led 

(06:09-09:56) Leveraging the growth of Hopin

(09:57-13:07) How account executives at Paddle decide on which account they should focus on

(13:08-14:49) Aligning the resources internally to maximize NRR

(14:50-17:00) Manuel’s insight on how to adjust from a sales-led to PLG companies

(17:01-20:51) What customer-led growth means to Andrew

(20:52-23:59) What motion does Manuel see when engaging with companies

(24:00-26:46) Andrew’s advice on vendors that are trying to figure out PLG

(26:47-33:22) Leveraging AI capabilities as a marketer

(33:22-35:37) Manuel’s advice for marketers 

(35:37-38:26) The software that impressed Manuel

(38:26-39:57) Andrew’s advice for marketers

(39:58-41:51) The tools that Andrew find helpful

(41:52-43:04) Andrew and Manuel’s upcoming events and how to connect with them

(43:04-43:39) Outro

Links:

• Learn more about the vibrant SaaStock community: SaaStock
• Connect with Andrew Davies on LinkedIn: Andrew Davies
• Connect with Manuel Rietzsch on LinkedIn: Manuel Rietzsch

Get ready to accelerate your company's growth and leave a lasting impact in the marketing landscape. Tune in now!