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19min chapter
Explosive Growth Unleashed: Insider Strategies from Marketing Titans with Manuel Rietzsch and Andrew Davies
Customer Led Growth
Ownership and Alignment for Product-Led Growth
This chapter discusses the ownership of the shift towards product-led growth (PLG) within the organization. They highlight the need for alignment between marketing, sales, and product teams. They talk about their initial approach of driving people into the product but realizing the need for better conversions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode