15min chapter

Customer Led Growth cover image

Explosive Growth Unleashed: Insider Strategies from Marketing Titans with Manuel Rietzsch and Andrew Davies

Customer Led Growth

CHAPTER

AI in Marketing: Content Creation and Audience Research

This chapter explores the use of AI in marketing, specifically focusing on content creation and audience research. The speakers discuss how AI can be leveraged to generate content outlines quickly and gather information on audience preferences. They highlight the benefits of AI as a tool for marketers to better understand their audience and engage in intelligent conversations with customers.

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