4min chapter

Customer Led Growth cover image

Explosive Growth Unleashed: Insider Strategies from Marketing Titans with Manuel Rietzsch and Andrew Davies

Customer Led Growth

CHAPTER

The Role of Sales in Scaling Revenue

This chapter explores the effectiveness of a product-led growth (PLG) motion in driving revenue and emphasizes the importance of a sales team in driving up average contract value (ACV). It also discusses the transition from a sales-led organization to a product-led organization and the complexity of the onboarding process.

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