The Rich Roll Podcast Bruce Friedrich On The Meatless Meat Moonshot
Jul 26, 2021
Bruce Friedrich, founder of The Good Food Institute and a leader in alternative protein innovation, discusses the urgent need for plant-based and cultured meat solutions. He highlights the paradox of rising meat consumption globally despite increasing interest in vegan options. The conversation delves into the environmental impacts of animal agriculture and the future of protein production, emphasizing technological advancements and the necessity for regulatory support. Friedrich also explores the growing market for plant-based alternatives and the importance of consumer acceptance.
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Meat Consumption and Economic Growth
- Meat consumption increases with economic growth, making alternative protein crucial for a sustainable future.
- Plant-based and cultivated meat offer solutions by mimicking the meat experience with better efficiency and scalability.
Remaking Meat vs. Morality
- Changing consumer behavior is challenging; remaking meat through technology offers a more effective path to sustainable food systems.
- Plant-based and cultivated meats can achieve the same experience at lower cost and environmental impact.
Threats of Meat Production
- Meat production poses significant threats: antibiotic resistance, pandemics, and climate change.
- Plant-based and cultivated meats eliminate these risks and lessen environmental impact.
