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Bruce Friedrich On The Meatless Meat Moonshot

The Rich Roll Podcast

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Rising Trends in Plant-Based Meat Alternatives

This chapter explores the booming market for plant-based meat alternatives, detailing their growing presence in fast food chains and the importance of achieving price parity with traditional meat. It discusses the role of established meat companies in adopting sustainable practices and the health benefits of these alternatives. Innovations in mycoprotein and other advancements highlight a future where culinary creativity meets environmental sustainability.

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