CHURN FM EP55 | Brian Balfour (Reforge) - How to improve user activation by establishing the right product habits
10 snips
Apr 1, 2020 AI Snips
Chapters
Transcript
Episode notes
Retention is an Output
- Retention and churn are outputs influenced by three key inputs: activation, engagement, and resurrection (reactivation).
- Improving retention requires understanding and optimizing these inputs, not just focusing on retention metrics directly.
Build Activation Around Habits
- Define and understand the habit you want your users to form as an activation goal.
- Work backwards from that habit moment to design onboarding and activation flows that help users build the habit.
Use Survival Analysis for Activation
- Use survival analysis to track how users progress through key activation milestones like setup, aha, and habit moments.
- Segment the analysis to compare success and failure within your target audience, ignoring irrelevant outside users.